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The PR concerns to corporate blogging are numerous. Understandably, you are putting the integrity and perception of your company into the hands of one, or maybe a few, people. With the rise of blogging success stories, companies are learning the do’s and don’ts of corporate blogging.
In case you are wondering what corporations are blogging and how their blogs look, take a look TheCorporateBlogList (as of June 2007 consisted of 132 companies). There is also a Fortune 500 Business Blog wiki and reports “40 (8%) of the Fortune 500 are blogging”.
Corporate blogging is on the rise. Now that we have seen examples of what NOT to do, what is still keeping companies from joining the blogosphere?
